WHO I WORK WITH

A lot of my clients are growth-stage companies. They have complex audience structures and messaging needs, because they’re growing and changing, but need to show up as the same authentic brand across targets and channels. (How do you show up genuinely for both potential investors and a new target audience? How do you pivot your product while keeping your community?)

HOW I THINK

In literature, the rabbit often represents the trickster archetype. You know her. She’s the one who’s stirring up (usually) good trouble in the name of doing things differently, turning the known world topsy turvy in an effort to change the perspectives of those who like to play by pattern.

Big Rabbit Brands is for companies who are tired of playing by the rules and want to be bold and tell a completely new story. One that’s going to make some people wring their hands and walk away, but others emphatically raise their hands and say, hey, I like that, that’s me. Those are your people.

Words have the power to reveal truths, alter consciousness, build community and drive new action. And there are many organizations and situations on this planet that need that type of energy.